Knowledge Brokers New Zealand Ltd
personal promise
Doug Scott
My personal promise to you is that I will create more value for your organisation than I will cost. If I can't help I will say so, but if I can, I will 'hardwire the knowledge' of your organisation so that it works for you, and adds value to your business.

- Doug Scott

Why values based fees are best and not hourly rates
You know in advance the total cost for the result and benefit you seek
The meter is never running; its all inclusive
As an outside to the company, I have no ‘office politics’ or distractions, so work much faster and more precisely; it costs you less
Less disputes about what’s in and what’s out of the account
The return on investment can be approved before commencement

Naturally the first consulting session and fee to benefit assessment is provided free of charge

Knowledge Management Planning and Employment

Bill Hewlett of Hewlett/Packard said; “If HP knew what HP knew, we could be three times richer.”

Employment issues are often broken into three common periods – The 3E’s; Entry, Expert and Exit. Knowledge transfers are commonly made at these three well-defined times. However, any experienced Knowledge Management Planning expert would counsel all organisations to do this gathering a lot more frequently for many good reasons. But as a minimum standard you should look at the Three E’s.

As a part of Knowledge Management Planning we try to move Knowledge from residing in the person to being resident in the position or systems and thus staying on the job, even if a person leaves. Why?

People will always come and go from any role, but critical knowledge must remain for the organisation to remain viable. Strategic control and Knowledge Management Planning in relation to employment is important because -

  • New employees bring knowledge with them and the organisation must pay for that in the price a person sells their services for [their salary value].
  • Existing employees develop Knowledge during their tenure. They will certainly cost money to employ and to train while you bring them to full production value.
  • Departing employees take Knowledge with them as they leave, and after they leave the replacement must go through these steps again.
  • The organisation is exposed to many risks without a Knowledge Management Plan. What happens when a key employee take weeks off work for holidays, sudden leave for sickness or injury? What happens if they join the opposition and take the Knowledge you paid for with them?
  • Employee know-how is what gets things done. Know-who is vital Knowledge too. That is the Knowledge of knowing who can do things or supply things or make something happen. Contacts and networks are vital.

Sometimes you don’t know what you don’t know, and sometimes what you think you know prevents you from learning what you need to know.

The most commonly practiced and best understood Knowledge transfer occurs during the employment process. However, in my experience, more people are employed or fired for their attitude - despite all the good science available.

The second most practised employment Knowledge transfer is conducted at exit. Again my experience has shown most organisations score an almost complete failure to comprehensively capture the Knowledge available as employees depart. That’s usually high cost to the organisation and potentially high-risk too.

Typically we go through many levels of research, from desktop to field interviews, audits, mapping, coding, practice tests, archiving and more to get the detail in each of the milestone periods of employment, and at least five for each of the intermediate steps.

What a people know is what separates any organisation from another. In service organisations it is all they have. Service is Knowledge applied to a task. Why would you not want to manage it strategically?

Packaged coded intellectual property like patents, trademarks, franchises and so on are only 20% of the whole know-how of an organisation. The remaining 80% is valuable too, but it is so intangible it requires careful and specialist outside help to bring it to bear on the market and for the organisation to derive value from it. Few organisations either need or could fully occupy a specialist, so hiring an outsource specialist is normal.

Knowledge Tree Metaphor. ‘What ye sow, so shall ye reap’.

The seed and the environment determine the kind of tree you will grow into. A Pohutukawa seed will always grow up to look like a Pohutukawa. Sometimes it becomes tall and voluminous, and sometimes stunted and bent out of shape. Your vision and goals for your organisation are its seed and DNA; your employees must match your organisation’s DNA, not just closely but perfectly – otherwise its living instructions will change its form to suit its new environment.

After finding a place of warmth, air and water, the seed will germinate and become a seedling. Your customer base and staff must come from the same community. Your internal culture must be conducive to Knowledge growth and the core-competency able to answer rivalry.

Root systems will grow and go deep into the soil as the tree grows tall. You must know when, how, why, who, where and why your organisation is needed and how to become an expert in being just one thing, the very tree your DNA determined you would become.

The winds of change will attack it, breaking off branches, but overall it will bend and adapt, and continued nurture will see it grow and mature. The environment will separate the weak from the strong by testing your reactions to opportunities and hardships. Nature will reject the weak leaving it to wither and die while the strong will gain everything it needs to grow even bigger and stronger. What you know, how you learn things and what you do with that Knowledge is the issue. Have a Knowledge Management Plan.

When it flowers, it will be pollinated with the outside help of birds and bees. No matter how big or small you are, you can’t do it all by yourself. Specialised outside help is necessary and normal. Everything to this point was Knowledge based, only now you can have a product or service to sell.

Over time it will grow big and strong and shelter other new seedlings and companions beneath it. Continue to nurture the Knowledge Tree, grow and adapt. Develop new beginnings in a product life cycle, new and existing employees, new and existing customers, new and existing suppliers and alliances.

Time may even see it become the centre of a whole forest. Learn and apply your Knowledge to the environment from which it came; replicating your efforts over and over raising the value of your Knowledge by its applications. But remember; no forest grows overnight.

© Doug Scott 2007

Employment
To move beyond the standard employment information and to produce usable Knowledge we go through nine levels in three groups of three.

Research.

  • ‘Desk research’ the person’s employment history and relationship to organisation’s vision and goals
  • Cross-examine the employment processes and organisational culture - DNA must match from start to finish
  • Create a schedule of questions and cross-checks - A Knowledge Audit

Create Knowledge bank

  • Walk though the employee’s roles - daily, weekly, monthly - documenting know-how, know-who, know-when etc. all in relation to the organisations core competency and goals
  • Audit quality and quantity of Knowledge, locations, appropriateness to applications, timeliness, storage, connections and links plus gaps analysis and remedies
  • Draw connections to Communities of Knowledge and Practice Centres, company Knowledge archives. Map ‘creation to destruction’ of Knowledge.

Applications through people, processes and technology

  • Create options for best practice and creating value
  • Draw actionable recommendations

Knowledge Management Planning over timeline Knowledge Management Planning deals with Knowledge and know-how embodied in people, processes and technology.

Call now for a chat, Auckland Phone [09] 267 5237 or mobile 027 22 99 752 or email me now.

 
Recent Projects
  • Created sponsorship models for national organisation
  • 6 Separate franchise systems currently under development
  • Developed international marketing plan for innovative software
  • Developed customer database and tested marketing strategy
  • Created business and strategic marketing plans for a wide range of companies and businesses
  • Session speaker at two franchise seminars, direct marketing seminar, business association annual meeting
  • Advisor on retainer for monthly meetings
Speeches Available

Five speeches are now available in short and long versions:

Franchising as an aggressive business growth strategy
Prepare your business for franchising
How to franchise your business
Franchising, licensing, alliances and joint ventures for business growth
Knowledge Management Planning

Contact Details
Knowledge Brokers NZ Ltd
27 Walpole Ave
Hillpark
Manurewa
Manukau City 2102

Phone: +64 (0)9 267 5237
Mobile: +64 (0)27 22 99 752

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