KNOWLEDGE BROKERS > PUBLISHING

I have four books out right now but many more are planned. They are all written to support my clients. They tend to be printed in batches and right now they are all at the printers. So please bear with me and just let me know which books interest you. I will call you when they are ready. They are all offered with a full money back guarantee if they not quite what you are looking for.

The value of Knowledge is raised by the power of its applications

This book is to help you come to a greater understanding of how to maximise the value of a company's knowledge in the marketplace.

In May 1998 the New Zealand Government removed some of the protective legislation governing 'rights' ownership. This change had serious implications for the wealth of the country, its businesses and some individuals.

This book identifies and discusses the new currency of business and highlights the need to create new business tools to manage it.

The research identified a number of options for these business tools but, after consideration, some proved inadequate and were discarded. The others withstood reasoned argument and helped form the basis of the recommendations throughout the book.

Concepts were developed that allow a Board of Directors and the firm's Chief Executive Officer (CEO), to know what strategies they must employ to maximise shareholder value in relation to their intellectual property assets. It also provides suggestions on how they can govern at boardroom level and manage from executive level for the benefit of the shareholders.

Uncharacteristically for me, it is written in an academic style. I want the reader to take a dispassionate view. Your own fresh thoughts, existing knowledge and experience, culture and style will add all the context needed to bring this subject to life. This style lets it become relevant to each reader in a different way.

Knowledge Management Workbook

Knowledge is a thing, to be managed strategically. The value of any organisation is raised by the applications of its knowledge.

This planning workbook is just a guide and organisations should get all the advice that they can and then use a fair amount of their own judgement before adopting any of these ideas. The whole point of preparing your own Knowledge Management Plan is to raise your own organisations value by building its knowledge applications into its core competencies. If at the end of the project, you could change the name at the top of the page to that of your opposition, and it still makes sense; then you have completely failed – burn it and start again!

This is a personal workbook, something we expect you to use and write on the pages, as you look at your organisation from a disciplined framework. Expect to find more than one good idea in here!

This book will take you through practical how to processes:
What knowledge is
How to audit
Mapping and stocktaking Knowledge
Strategy development
Post action reviews
Creating Knowledge central
Knowledge harvesting
Storing and disseminating
People issues
Process issues
Technology issues

No Salesman Present

The philosophy behind this book is; ‘that you can design and present the store and its systems in ways that help you sell more and profit more.’ It’s about how to set up a store and systems that persistently present customers with incentives and the means to do what it is that you want them to do…to become and to remain a customer. Once you have a customer you can sell to them again and again, profitably.

The purpose of this merchandising work book is to provide you with a document to bring about change. As the saying goes ‘Even if you are on the right track; you’ll get run over if you just sit there!’

If visual presentation didn’t matter, nothing would be branded, packaged or finished off to look good; so you know it works. Remember ‘Unless you are running a museum – display to sell!”

Make it easy for the customer to buy – let them choose between one item and another within your store and not an item from your store and an item in another store. Recent retail research in New Zealand has found that over 80% of people would rather serve themselves given the option and are likely to choose the store that gives them the option over one that does not.

The book is intended as a document that will be updated as you continue to develop and strengthen your brand and your store. Again you are encouraged to adapt the notes to your own situation and feel free to write all over this work-book to make it truly yours. Make it a living document. It should end up documenting some of your competitive advantage so you will need to keep it in a secure but accessible location.

Road-Warrior – Representing the business

You know the story – the sales manager comes over to you one Friday afternoon and throws you a set of car keys. He/she says one of two things; “here, you know the products, go see some of our customers at their place and see if you can drum up some business. Oh, and by the way, there’s a sales target and an incentive if you reach it – good luck.” Or he/she says; “old Joe can’t cut it any more so we are bringing him back inside, we’d like you take over his run.”

No one is born knowing how to be a great sales Rep. You have to learn. There are few places that teach it but this book covers the basics very well and will get and average sales person the knowledge tools to become a very competent Rep.

We still recommend some counselling, training or mentoring to go with this. It’s a tough journey and the sales manager and the Rep may need to do this together.

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Recent Projects

• Created sponsorship models for national organisation
• 6 Separate franchise systems currently under development
• Developed international marketing plan for innovative software
• Developed customer database and tested marketing strategy
• Created business and strategic marketing plans for a wide range of companies and businesses
• Session speaker at two franchise seminars, direct marketing seminar, business association annual meeting
• Advisor on retainer for monthly meetings

Speeches Available

Five speeches are now available in short and long versions:

Franchising as an aggressive business growth strategy
Prepare your business for franchising
How to franchise your business
Franchising, licensing, alliances and joint ventures for business growth
Knowledge Management Planning

Contact Details

Knowledge Brokers NZ Ltd
27 Walpole Ave
Hillpark
Manurewa
Manukau City 2102

Phone: +64 (0)9 267 5237
Mobile: +64 (0)27 22 99 752

Email CLICK HERE