No Salesman Present
The philosophy behind this book is; ‘that you can design and present the store and its systems in ways that help you sell more and profit more.’ It’s about how to set up a store and systems that persistently present customers with incentives and the means to do what it is that you want them to do…to become and to remain a customer. Once you have a customer you can sell to them again and again, profitably.
Make it easy for the customer to buy – let them choose between one item or another within your store, and not an item from your store and an item in another store.