Strategic planning, business organisation and systems
In any industry some organisations grow faster than others. This requires some-one within the organisation to step back and not work in but to work on the growth of the organisation. You may need some special methodologies and business tools or external experiences so don’t be afraid to call for help. You can not be expected to know everything and running an organisation is different to growing one.
Sales and profit strategies
Selling and making a profit should converge but they don’t always. This is a particular area where a dispassionate outsider can research or test to find real answers that permanent staff could never do.
Mergers, acquisitions, sales and succession planning
Where a short sharp hit of experienced help is all that’s needed or where differing cultures need to be adjusted, call for expert help.
CRM, database building, loyalty and incentive programs
There is no substitute for experience in building a customer relationship marketing database and for developing strategic uses of it. Used incorrectly is can be harmful to the organisation but used well it can drive it to huge successes.
Catalogue marketing and direct mail marketing
There would be few as proficient at this in New Zealand. We can show you how to grow your business using this style of marketing.
Pull-through marketing and systems
Getting your customers customers to ask for your products is not widely used but used well can produce magnificent results, particularly for new or unusual products and services.
Conferencing and tradeshows
Professional conference organisers don’t always understand the strategic business needs of the organisation, and nor do they need to, but sometimes it helps to have both those skill-sets especially with trade-shows, expos and field days.
Training company sales representatives
Another particular specialty. A great sales Rep can be valuable to an organisation but he/she needs specialised training that very few receive. Read my book.
