KNOWLEDGE BROKERS > CONSULTING

Consulting

– We provide expert specialty advice, expertise and experience which is not feasible nor even desirable for an organisation to retain by fulltime employment within an organisation. It is wisest just to bring outside expertise into the organisation on demand.

Mentoring

– Your lowest cost option for bringing into an organisation specialist advice, expertise and experience. Within this structure we act as a backboard for you to bounce your own ideas against. We will provide a framework, independent evaluation and inspiration for you to bring your ideas into operation. This is a kind of DIY with guidance.

Project Management

Tell us what you want, what your goals are and we will develop a strategy and then go ahead under your watch and do it for you. We will help develop the strategy to fit your goals and then operationalise them with or for you.

These are all discrete specialty categories that we can be engaged to consult on, but many overlap within a single assignment.

Knowledge generation, management and valuation
The most valuable thing an organisation owns always comes back to its ‘know-how’. Let’s do a ‘Knowledge Audit’ and get a handle on what you have. Then you can develop it, extract value and profit, and manage it under a proper ‘Knowledge Management Plan’. Read my 2 books on this subject.
This will save your time and money and make you money and more profit.

Project management
Sometimes a project within a company has to be shelved simple due to a lack of experienced personnel or lack of a strategic plan. Project management and contract manager were made for each other. You set the target and budget and we can figure out how to achieve it for you. We can just advise or do the work for you.

Bringing innovation to market
Innovation has no place in the market so you have to carve one out. Do you have the expertise? Tradition marketing won’t work. Here’s where you bring in the big guns. This is an area of real expertise at low cost and big returns.

Commercialising patents
Patents by nature are new technical ideas, but the mind that creates them often does not know how to commercialise them. Millions of unsold ideas languish, yet a few ideas create millions of dollars – which will yours be? The strategy has to be right as you only get one chance for a first impression in the market. Be careful, traditional marketing will not work and sometimes even test marketing can tip off the opposition.

Clarity, motivation, time management and incentives programs
Create a plan and work the plan. Replicate your efforts through clear delegation and understanding human nature about what drives people to do what you want them to do. Simplify your life and call in the experts for a bit of mentoring.

Franchising, Licensing, Branding and IP issues
Business processes and method can be rented to others. Replicating effort and leveraging the power of the many can create good solid profits if you know how. You may own your brands but they are created by your customers, so you need a good strategic brand management plan. 

Starting a franchise or assessing one
Whether buying, selling or assessing a franchise or licensed business opportunity you don’t have the time or money to make all your own mistakes, let us shortcut your learning and get you results faster.

Multi-site retailing
There are always top performers and poor performers in any group, they all have the same brand over the door and the same products and systems - so why are they so inconsistent? Culture, knowledge, motivation and service levels probably differ. Let us do a retail performance audit and close the gaps.

Marketing, advertising and promotion
Do you know if you are a ‘marketer’ or a ‘seller’ and are you driven by your customer categories or your product categories? Let us produce a ‘growth matrix™’ or take the ‘tough twenty test’ and help produce your strategic development plan.

Merchandising specialty stores
Display is not enough, you must merchandise in a systematic way that produces more sales and profit. You can increase sales and reduce costs with the right techniques. Read my book, ‘No Salesman Present – A way of running a profitable store by design’

Business development
It’s not enough to know a lot about your products, you must also understand the business of business! Don’t be afraid of success, growing your business is seldom difficult but may require some changes to what you are doing now.

Strategic planning, business organisation and systems
In any industry some organisations grow faster than others. This requires some-one within the organisation to step back and not work in but to work on the growth of the organisation. You may need some special methodologies and business tools or external experiences so don’t be afraid to call for help. You can not be expected to know everything and running an organisation is different to growing one.

Sales and profit strategies
Selling and making a profit should converge but they don’t always. This is a particular area where a dispassionate outsider can research or test to find real answers that permanent staff could never do.

Mergers, acquisitions, sales and succession planning
Where a short sharp hit of experienced help is all that’s needed or where differing cultures need to be adjusted, call for expert help.

Competitor intelligence and ‘rivalry enviro-report’
Off-site independent research can touch sensitive areas that staff want to keep an arms-length distance from or perhaps don’t have the networks and methodologies that an independent contractor has.

CRM, database building, loyalty and incentive programs
There is no substitute for experience in building a customer relationship marketing database and for developing strategic uses of it. Used incorrectly is can be harmful to the organisation but used well it can drive it to huge successes.

Catalogue marketing and direct mail marketing
There would be few as proficient at this in New Zealand. We can show you how to grow your business using this style of marketing.

Pull-through marketing and systems
Getting your customers customers to ask for your products is not widely used but used well can produce magnificent results, particularly for new or unusual products and services.

Conferencing and tradeshows
Professional conference organisers don’t always understand the strategic business needs of the organisation, and nor do they need to, but sometimes it helps to have both those skill-sets especially with trade-shows, expos and field days.

Training company sales representatives 
Another particular specialty. A great sales Rep can be valuable to an organisation but he/she needs specialised training that very few receive. Read my book.

Recent industry consulting
Recently resigned from running the fastest growing and now the largest New Zealand owned industrial and engineering supplies alliance in this country. Do you want to know how to do something like that?

Supply Chain management in specialty retail
Establishing a partnership for profit between the organisation, its suppliers and your customers is not about fluffy relationships, it needs strategic direction and close management and business relationships.

Trans-Tasman and Trans-Pacific trading
We are not another state of Australia and nor are they New Zealand’s West Island or just another Pacific Nation. Just because we are close neighbours we do not share everything. Each is a new market and deserves the respect of separate planning.

Business culture, attitude and goodwill development
The business’ culture is one of the most misunderstood business development tools. Most companies don’t have a human relations [HR] department so must rely on systems and processes – do you know how to set those up?

Independent governance issues.
We can provide experienced independent directors for extended or set term periods. Call if your organisation could benefit from an ‘on-tap’ independent director with all the usual compliance and financial skills plus strong leadership, marketing and intellectual property policy making abilities.  

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Recent Projects

• Created sponsorship models for national organisation
• 6 Separate franchise systems currently under development
• Developed international marketing plan for innovative software
• Developed customer database and tested marketing strategy
• Created business and strategic marketing plans for a wide range of companies and businesses
• Session speaker at two franchise seminars, direct marketing seminar, business association annual meeting
• Advisor on retainer for monthly meetings

Speeches Available

Five speeches are now available in short and long versions:

Franchising as an aggressive business growth strategy
Prepare your business for franchising
How to franchise your business
Franchising, licensing, alliances and joint ventures for business growth
Knowledge Management Planning

Contact Details

Knowledge Brokers NZ Ltd
27 Walpole Ave
Hillpark
Manurewa
Manukau City 2102

Phone: +64 (0)9 267 5237
Mobile: +64 (0)27 22 99 752

Email CLICK HERE